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Five females seated at a large white table; four seated facing each other, one at the head of the table; the first person on the right in the foreground has long brown hair, a black t-shirt, and is gesturing, the person to her left is sitting in front of

SHAPING THE FUTURE

PROMOTING UPCOMING TALENT

At L'IMAGE, training and continuing education are a top priority. Willingness to teach and learn is a core value of the company's philosophy, one that underscores our passion for the work. In addition, we concurrently promote the next generation of hairdressers and support competitions.

L'IMAGE and JGH Professional Tools support an event that brings fathers and daughters together

Zurich, July 1, 2026 – Learning how to braid hair, create ponytails and spend quality time together: what may sound unusual at first has already become a successful concept around the world. Now, "Dad's Night Out – Braids & Beers" celebrated its Swiss premiere in Zurich, supported by L'IMAGE, manufacturer of professional training heads, and its Swiss distribution partner JGH Professional Tools. 

Hosted at Restaurant Bar Chiffon, fathers learned from experienced hairstylists how to create simple everyday hairstyles for their daughters. From classic braids and ponytails to practical styling techniques, the workshop focused on much more than hairdressing – it was about building confidence, creating memorable moments and strengthening the father-daughter bond. 

As a leading manufacturer of professional training heads for the hairdressing industry, L'IMAGE supports education and advanced training for hairstylists around the world. During the workshop, participants practiced on professional L'IMAGE training heads before applying their newly learned techniques at home. 

Together with its Swiss distribution partner JGH Professional Tools and Ghel Coiffure Zurich, L'IMAGE helped create an event that goes far beyond teaching hairstyling skills. Dad's Night Out demonstrates how easily fathers can learn practical new skills while creating meaningful connections with their children. 

Originally launched in the United Kingdom, the concept has inspired thousands of fathers worldwide. The successful Zurich premiere shows that modern family-focused events and active fatherhood are also attracting strong interest in Switzerland. 

The response from participants was overwhelmingly positive. A second edition has already been confirmed for October in Zurich, with additional events across Switzerland currently being planned.


A successful tournament weekend celebrating sport, community, and young talent

Königsbrunn, June 2026 – With around 5,000 visitors, the major show jumping tournament hosted by Reitverein Königsbrunn Gut Fohlenhof e.V. from June 5 - 7, 2026, was a great success. Over the course of three days, the traditional equestrian facility offered high-class show jumping, exciting competitions for young and amateur riders, as well as classes up to S* level.

As a regionally committed company, L’IMAGE is pleased to support equestrian sport and club life in the district. Events like this make an important contribution to promoting young talent, strengthening community spirit in the region, and creating a special experience for athletes and visitors alike.


Experiencing equestrian sport up close

The show jumping tournament at Gut Fohlenhof once again demonstrated how vibrant and diverse equestrian sport is in the region. Numerous riders took the opportunity to present their skills under excellent conditions and gain valuable tournament experience.

Special thanks go to the many volunteer helpers, the new tournament director Corinna Erber, and the entire working group. Thanks to their dedication, the event ran smoothly and provided excellent conditions for both riders and horses. The varied catering offer was also very well received by guests.


Strengthening the region together

L’IMAGE is proud to be part of this regional commitment and to strengthen sport, club life, and the promotion of young talent in the region together with Reitverein Königsbrunn Gut Fohlenhof e.V.

The tournament impressively showed how important strong communities are for the success of events like this.

L’IMAGE would like to sincerely thank Reitverein Königsbrunn Gut Fohlenhof e.V. for the successful event and congratulates all participants on their sporting achievements.


Strong Partnership for a Strong Industry

Urmitz, May 31, 2026 – Rhineland Association launches community and benefits platform for hairdressers

The hairdressing industry is facing major challenges: a shortage of skilled professionals, digital transformation, and increasing economic demands require new solutions and a strong sense of community. This makes initiatives that support salon owners in their daily business and actively help shape the future of the profession more important than ever. 


With InnuNet Hairdressers, the Rhineland Association of Hairdressers & Cosmetics has created a modern community and benefits platform designed to address exactly these needs. As an industry partner, L'IMAGE is proud to support and accompany this forward-looking initiative. 

"A strong hairdressing industry needs strong communities. That is why we support InnuNet. The platform creates real value for salon owners while strengthening the important work of the guild organizations," says Adina Alt, CEO of L'IMAGE. 


Modern Support for the Hairdressing Profession


InnuNet combines the traditional work of professional guilds with modern services focused on education, digitalization, community, management, and sustainability. Members gain access to exclusive benefits, educational opportunities, industry knowledge, networking events, and attractive partner services. 

The goal is to help hairdressing businesses overcome current challenges by providing practical solutions for everyday salon operations. From digital business processes and professional development opportunities to valuable networking formats, InnuNet offers a wide range of resources designed to support long-term success. 


A Strong Network for the Industry 


The launch event, “Get2Know InnuNet,” held in Urmitz at the end of May, demonstrated the industry's strong interest in greater collaboration and networking. Representatives from the hairdressing profession, industry partners, and educational institutions came together to exchange ideas and explore new perspectives for the future of the trade. 

L'IMAGE is proud to be part of this network and to actively contribute to the future of the hairdressing profession alongside the Rhineland Association of Hairdressers & Cosmetics and its partners. 


Commitment to Education and Future Talent 


As a manufacturer of professional training heads for education, advanced training, and competitions, L'IMAGE has been committed to supporting the hairdressing profession and its future talent for decades. Supporting InnuNet is therefore another important part of our ongoing commitment to a strong, innovative, and future-oriented industry.


L'IMAGE sponsored exercise media for the participants of the "Hair Battle 2024"


Bad Hersfeld, 17 March 2024 - THIS YEAR'S "HAIR BATTLE 2024", THE 69th PERFORMANCE HAIRDRESSING COMPETITION FOR HAIRDRESSING TRAINEES, ONCE AGAIN PROVED TO BE A BRILLIANT PLATFORM FOR ASPIRING HAIRDRESSING TALENTS. 
 Under the motto "We don't just cut hair - we create personalities", young hairdressers met on 17 March in the Audimax of the vocational schools on the Obersberg to measure their skills in various creative competitions.

 OPENING AND COMPETITION 

Sonja Erbe-Bock, the head of the Hersfeld-Rotenburg Hairdressers' Guild, opened the event with motivating words: "There are no losers today, you are all winners, because this event is a huge celebration of your creativity and passion." Her words echoed through the auditorium as the young talents proved themselves in competitions such as Festive Evening Hairstyles, Fashionable Women's Haircuts and Trendy Men's Haircuts. 
In close cooperation with the Hairdressers' Guild Hersfeld-Rotenburg and the Hairdressers' Guild Schwalm-Eder, the "Hair Battle 2024" was co-sponsored by L'IMAGE, the leading provider of training media. This unique event served as an inspiring platform for young professionals to explore innovative and creative paths in the world of hair artistry. 

SUPPORT FROM L'IMAGE 

As a proud partner of the event, L'IMAGE provided the participants with practice media so that the young hairdressers could hone their skills in advance and showcase them perfectly at the competition. "Our goal at L'IMAGE is to support young talents in their professional development and give them the tools they need to succeed in this fast-paced industry," explains Adina Alt, CEO of L'IMAGE GmbH. "The 'Hair Battle' provides a perfect stage to show how diverse and demanding the hairdressing trade is today." 

CROWNING FINALE AND BRIGHT PROSPECTS 

The "Hair Battle 2024" ended with an impressive closing ceremony at which the best talents were honoured for their exceptional achievements. L'IMAGE GmbH congratulates all the winners of the disciplines "Type-appropriate blow-dry hairstyle - without a cut", "Festive evening make-up", "Trendy men's haircut", "Fashionable ladies' short haircut", "Festive evening hairstyle on a model" and "Try yourself out". 
The event not only provided a stage for the competition, but also promoted a sense of community and dialogue among the trainees.
 L'IMAGE looks forward to continuing to support events such as the "Hair Battle" in the future, thereby contributing to the further development of the hairdressing industry.


Young TALENTS by MR. ROBERTHAIR - a revolutionary training concept


Neusäß, February 7, 2024 - ROBERT ZIMMERMANN PRESENTS HIS SPECTRACULAR TRAINING CONCEPT AT TOP HAIR 2024
Hairdressing entrepreneur Robert Zimmermann has won over fourteen of the most important brands in the hairdressing industry for his unusual concept, including L'ORÉAL and L'IMAGE. Together, they will develop and implement completely new seminar concepts. 
MAKING A DIFFERENCE TOGETHER
Robert Zimmermann is passionate about training hairdressers. His industry partners enable him to find special talents and train them to become the crème de la crème of the hairdressing industry. Applications have already been invited via social media. A talent challenge will bring out the "Young TALENTS by MR. ROBERTHAIR" team, supported by L'Oréal Professionnel Paris and L'IMAGE. "Many talented young people would like to become hairdressers, but the notoriously low earnings during training and the increasing disinterest of salon owners nationwide in taking on trainees speaks against the attractiveness of our wonderful profession for such important young talent. I want to and will change that!" says Zimmermann.
IT'S GETTING SERIOUS
Zimmermann will present his spectacular training concept for the next generation of hairdressers together with his partners, the "Incredible FOURTEEN", on Saturday, March 23, 2024 at 11 a.m. at TOP HAIR in Düsseldorf.


Successes at the Hair Games at StyleCom in Erfurt


Neusäß, November 13, 2023 - AS SPONSOR OF THE CHEMNITZ HAIRDRESSER AND COSMETIC INNING, L'IMAGE CELEBRATES THE STUDENTS' EXCELLENT PERFORMANCE

L'IMAGE once again had the honor of sponsoring and promoting this year's Hair Games at the StyleCom in Erfurt. In partnership with the hairdressing and cosmetics guild Chemnitz Mittelsachsen Zwickau, L'IMAGE supported the participation and presentation of the up-and-coming talents with practice heads - and the results speak for themselves.
ON THE PODIUM
The students supported by L'IMAGE performed remarkably at the Hair Games, which took place on November 11 and 12, 2023. With their creative hairstyles, they took 2nd place twice and the coveted first place once in various categories. The StyleCom stage provided the ideal setting for these young talents to showcase their skills. Their skills and commitment not only captivated the audience, but also impressed the expert jury with their technical finesse and creative innovation.
PROMOTING THE NEXT GENERATION
For L'IMAGE, it is an honor to be part of the journey and development of these promising students. "Supporting these competitions and nurturing young talent is at the heart of our commitment. We firmly believe that such platforms will inspire the next generation of hairdressers and beauticians and motivate them to choose hairdressing as a career," says L'IMAGE Managing Director Adina Alt.


COOPERATION BETWEEN FOM UNIVERSITY AND L'IMAGE

NEUSÄSS, MARCH 8, 2023 - L'IMAGE CEO ADINA ALT SIGNS COOPERATION AGREEMENT WITH FOM AUGSBURG, SETTING A NEW COURSE FOR YOUNG PEOPLE


At L'IMAGE, training and development is a top priority. A core value of the company's philosophy includes a willingness to teach and learn, which underscores our passion for the work.


TRAINING OR STUDY? WHY NOT BOTH?


In addition to the previous classic training for commercial professions, dual studies are now also possible in the family business. L'IMAGE has been an official corporate partner of FOM Augsburg since March 2023. Martina Schedler, the management of FOM Augsburg, visited L'IMAGE at its Neusäß headquarters and signed the cooperation agreement together with CEO Adina Alt. "With this cooperation, we are enabling young people to pursue a wide range of career options," said Adina Alt.


Starting in the 2023/2024 training year, we will employ a dual student with integrated training at L'IMAGE. It will be a combination of commercial training for e-commerce and a degree in business administration/business psychology or marketing/digital media. The application phase is currently in full swing.


We also offer interested students the opportunity for pure dual studies in cooperation with FOM and L'IMAGE. The close cooperation is a logical further development. In the winter semester 2022/2023, two female students in the subject "Qualitative Research" have already written a term paper about and with L'IMAGE. There will also be student theses in the future..


OFFER FOR EMPLOYED PEOPLE OR THOSE WHO WANT TO BECOME ONE


FOM offers trainees and working people the opportunity to study without having to interrupt or give up their jobs. The range of courses on offer includes more than 40 practice-oriented degree programs from the university areas of Business & Management, Business & Psychology, Business & Law, Health & Social Services, IT Management and Engineering.

PRO EDUCATION - OR NO GO?

TRAINING AS AN OFFICE MANAGER AT A WHOLESALE COMPANY - WHAT CAN I EXPECT? WHAT CAN I LOOK FORWARD TO? OUR TRAINEES LIZ AND LUCIA TAKE YOU THROUGH THE TURBULENT EVERYDAY LIFE AT L'IMAGE.


Hello, my name is Liz and I am 24 years old. I've been a trainee as an office management assistant since September 2022 and I'm currently getting to know the sales department. Hej, and my name is Lucia and I am 23 years old. I've been here at L'IMAGE since September 2021 and I'm doing my apprenticeship as an office management assistant. I am already at the end of my training and can currently be found in the purchasing and accounting department.


EVERYDAY WORK - ALL JUST ROUTINE?


There is basically a set daily routine - first the day-to-day business, then everything else. For me, the day-to-day business mainly includes, in the 1st year of my apprenticeship, processing orders, creating order confirmations and creating customers. And what else belongs to it: creating and printing shipping labels, master data maintenance and also answering questions about the store, the maintenance of our training heads and of course, about the heads themselves. In the course of the three years, you get to know all the departments and have enough time to familiarize yourself with them, work in them and understand their symbiosis with each other.


After the day-to-day business, for example, you get to work on projects. Depending on what is pending or what needs to be optimized, projects and tasks come up, which are then distributed to those who are interested and responsible. Projects are not necessarily 'department-exclusive', i.e. there is also the chance to get involved in interesting topics and to get involved. We have the opportunity, and are encouraged, to dive particularly deep into the matter that we find the best possible solution for the company.


Ergo, there is a routine, but no monotony. And I appreciate that very much.


ATMOSPHERE IN THE OFFICE


The office and the colleagues invite you to stay. The flat hierarchy is lived here and thus gives a range of freedoms, which, however, do not distract from the sense of duty, but even strengthen it. The colleagues are, each in her own way, an enrichment for the work and everyday life. You are received and welcomed in a friendly manner, you get help and suggestions for solutions where you need them, and you just generally never feel let down.


GIRLS SUPPORT GIRLS!


Tasks that you don't feel ready for are not immediately forced on you, but you are slowly introduced to them. The high level of helpfulness among each other and the wide range of training courses and seminars give you time to familiarize yourself with them and build up your self-confidence.


In general, you are encouraged in your work and receive recognition and praise. Direct feedback is actually commonplace here.

If you are interested in learning new skills and knowledge, you can always contact our CEO Adina and discuss all possible ways to acquire these skills. Training is not treated as a scarce commodity.


PARTICIPATION IS NOT ONLY POSSIBLE, BUT DESIRED!


This topic is one of my personal favorites: One is heard and listened to. Opinions and ideas are more than welcome and are taken into account as far as possible and makes sense. Creativity is not nipped in the bud and the positive culture of making mistakes takes away the fear of learning by trial and error. The space to develop is given, as is the encouragement to use it. There is no such thing as looking stupid. One is expertly informed about situations, opinions, as well as views, and is sent into the learning process without feeling attacked.


ACTION Á LA L’IMAGE


Boredom is written so small here that it is not readable even with a magnifying glass.


L'IMAGE AS A SPONSOR OF YOUNG TALENT

NEUSÄSS, 19.10.2022 - L'IMAGE SPONSORED CHAMPION HEADS AT THE NEW TALENTS COMPETITIONS AS PART OF HAIRGAMES 2022, WITH L'IMAGE HEADS WINNING THE GOLD MEDAL TWICE


On October 15 and 16, 2022, the best in the industry came together in the battle for the highly coveted title of "hairGAMES Champion 2022" at the StyleCom - The HairFestival trade fair. This year, L'IMAGE was a proud supporter of the NEW TALENTS competitions. The Bavarian company exclusively sponsored champion heads for the participants and thus promoted the next generation of hairdressers. The challenge? The New Talents could prove themselves in the categories Girls and Boys Trendstyle as well as Longhair Up Do on the model or medium. In all categories, the fashionable idea, professional technique and implementation, but also the degree of change, the outfit and the coherent concept of the entire appearance were evaluated. The only winners were those who remained true to themselves and yet stood out from the rest.


THE PROUD WINNERS


L'IMAGE congratulates in particular Ibrahim Haje on his great performance. He achieved first place in two competitions at once with his exceptional hairstyles. The Thuringian proved his know-how in the hairGAMES New Talents Girls Trendstyle and in the hairGAMES New Talents Boys Trendstyle. This year's sponsor is particularly proud of the best apprentice from Gotha - he took the well-deserved victory with L'IMAGE heads. Extraordinary stylings on Pia and George convinced the jury. In the hairGAMES New Talents Girls Longhair Up-Do Carolin Willer won the silver medal. Isam Hamad was also allowed to stand on the podium as third place winner in this competition. Both were fitted with a Pia from L'IMAGE.