FROM GARAGE TO THE WORLD
1990
Getting off the ground
Gabriele Bürger starts a small business with 500 training heads in her home garage in Augsburg, Germany
1995
Product development
Development of the movable ear. So that our customers can push a strand of hair behind it, of course
Hermann Bürger joins the company as Purchasing Manager & Authorized Signatory
1999
Ready to teach and learn
First trainees! We’ve been an IHK Swabia (Industrie- und Handelskammer (Swabia Chamber of Industry and Commerce)) certified training company ever since then
Milestone
Wild Beauty is our first industry customer
2003
Went online
First online store goes live
2011
Young talent
Adina Alt (née Bürger) joins the company as a trainee in wholesale and foreign trade management after completing her training as a hairdresser
Pioneer
World’s first protein hair on the Andrea head
2012
Ready for more
Relocation to new offices with large warehouse in the Augsburg district
Reinvent yourself!
New corporate identity
Towards new shores
Adina Alt founds Marco Arena Tools GmbH with Marco Arena, selling specialty tools, brushes, combs, and pin boxes
2016
We care!
Launch of our own care product series
L'IMAGE goes social
Social media offensive
Flying change
Adina Alt (née Bürger) takes over managing the company. Founder Gabriele Bürger dedicates herself completely to art from now on
Turning old into new
New website with integrated online store
Winning awards
Supplier gets certification
We now pack our training heads only in bags made of recyclable polypropylene
Distribution in Romania & Moldova with BAS PREMIUM INVEST SRL and in Serbia with ALTA MODA DOO
2020
New horizons
Distribution in the Ukraine with FOP Inna 8Kovaleva, in Lithuania with UAB Šukuosenų studija proHAIR shop, in Croatia with Abc hair concept j.d.o.o
Think BIG
Official supplier for L'OREAL
2021
Across the English Channel
Distribution with Great Britain Equip the Creative
2022
On the cutting edge
New trade-fair concept
Everything for the team
Expansion of office space with ergonomic workstations and state-of-the-art technology
Thinking outside the box
Distribution in South Africa with Duchess of Mane
2023
New kinds of cooperation
Distribution with Hungary Hajas Kft., Switzerland jgh professional and Slovakia Hair & Salons´s.r.o
Rejuvenation
Website facelift with new online store system
Seal of approval
Another producer gets certification
2024
New alliance
Distribution with Bulgaria BHV Group Ltd. and the Czech Republic MOE HAIRDESIGN