Diagonal braids lying next to each other in different color depths: brown, dark blond, medium blond, light blond and white.

FROM GARAGE TO THE WORLD

What exactly do we do? We take care of everything to do with training heads, Starting with purchasing from our producers, to shipping and storing the goods and marketing them, to customer orders, delivery of the products, addressing complaints, and customer service.

Our numbers speak for themselves: 200,000 products shipped to more than 20,000 customers every year. L'IMAGE is the market leader in German-speaking countries for training heads and offers the largest variety of training products in the world – more than 60 different models in total.
Junge Frau mit langen, braunen Haaren, in weißer Bluse und schwarzer Jeans, steht zu 3/4 gedreht vor einem weißen Hintergrund, hält im linken Arm einen Frisierkopf und grinst breit in die Kamera

1990

Getting off the ground
Gabriele Bürger starts a small business with 500 training heads in her home garage in Augsburg, Germany

1995

Product development

Development of the movable ear. So that our customers can push a strand of hair behind it, of course

1996
Teamspirit
Hermann Bürger joins the company as Purchasing Manager & Authorized Signatory

1999

Ready to teach and learn
First trainees! We’ve been an IHK Swabia (Industrie- und Handelskammer (Swabia Chamber of Industry and Commerce)) certified training company ever since then

Milestone
Wild Beauty is our first industry customer

2003

Went online
First online store goes live

2011

Young talent
Adina Alt (née Bürger) joins the company as a trainee in wholesale and foreign trade management after completing her training as a hairdresser

Pioneer
World’s first protein hair on the Andrea head

2012

Ready for more
Relocation to new offices with large warehouse in the Augsburg district

Reinvent yourself!
New corporate identity

Towards new shores
Adina Alt founds Marco Arena Tools GmbH with Marco Arena, selling specialty tools, brushes, combs, and pin boxes

2016

We care!
Launch of our own care product series

L'IMAGE goes social
Social media offensive

2018

Flying change
Adina Alt (née Bürger) takes over managing the company. Founder Gabriele Bürger dedicates herself completely to art from now on

Turning old into new
New website with integrated online store

Winning awards
Supplier gets certification

2019
For the environment
We now pack our training heads only in bags made of recyclable polypropylene
Meet the world
Distribution in Romania & Moldova with BAS PREMIUM INVEST SRL and in Serbia with ALTA MODA DOO

2020

New horizons
Distribution in the Ukraine with FOP Inna 8Kovaleva, in Lithuania with UAB Šukuosenų studija proHAIR shop, in Croatia with Abc hair concept j.d.o.o

Think BIG
Official supplier for L'OREAL

2021

Across the English Channel
Distribution with Great Britain Equip the Creative

2022

On the cutting edge
New trade-fair concept

Everything for the team
Expansion of office space with ergonomic workstations and state-of-the-art technology

Thinking outside the box
Distribution in South Africa with Duchess of Mane

2023

New kinds of cooperation
Distribution with Hungary Hajas Kft., Switzerland jgh professional and Slovakia Hair & Salons´s.r.o

Rejuvenation
Website facelift with new online store system

Seal of approval
Another producer gets certification