TRADE FAIR Highlights

TRADE FAIRS, TRADE EVENTS, CONGRESSES

Every year, we attend the most important convention in the hairdressing industry, Top Hair. With a new collection, VIP guests, and great goody bags, we always inspire our visitors anew. But we also attend other events and garner new fans with our products and expertise.

L'Image in Paris: A new face visits France

FOLLOW-UP REPORT ON THE MCB 2024 IN PARIS

Neusäß, 10/15/2024- MCB by Beauté Sélection has done it again!

It has secured itself a permanent place in the international beauty industry. This year, the trade fair attracted an international audience over the weekend from the 10/12/2024 to the 10/14/2024, including guests from Spain, Italy, Belgium and the USA. Once again, a number of exhibitors came together to showcase the latest innovations and trends in the beauty industry. We, L'IMAGE, were also able to be there again this year to present our wide range of hairdressing heads and accessories as well as our groundbreaking new product!

A PULSATING WEEKEND IN PARIS!

Sunday was particularly busy and the Porte de Versailles exhibition center was bustling with people. Monday was mainly characterized by the many visitors, especially curious hairdressing students. The fair was a great platform for beauty industry professionals, with renowned exhibitors such as L'Oréal, Schwarzkopf and Wella presenting their latest trends and products.

FIRST EXCLUSIVE PRESENTATION OF OUR NEW FACE & 90S COLLECTION

For the first time, we had the opportunity to present our new face at a trade fair in the capital of France ! After a long intensive year full of new ideas and their realization, we are proud to present a new face in the L'IMAGE collection! We see the great feedback we received at the fair as a complete success! Our colorful 90's style heads brought back nostalgic memories for our visitors at the booth!

UP-AND-COMING TALENT IN THE BEAUTY AND HAIRDRESSING INDUSTRY

The catwalk where the competitions took place was well attended throughout and attracted a large number of interested spectators. There were so many talented participants in the various categories, showing off their skills and wowing the audience with their inventive and modern creations!

SUCCESSFUL CONTACTS AND A LOOK INTO THE FUTURE

The trade fair was also a great benefit for our team. Not only were we able to make numerous good contacts, but we also received a lot of positive feedback on our stand and our presentations. Marco Arena Tools also presented its products for the first time in France and showcased the latest trends. The L'IMAGE Education area focused on the topic: “How do I choose the right head? How do I care for it?” was very well received!

The MCB by Beauté Sélection is not just a trade fair, but an experience that awakens a passion for beauty. We would like to thank everyone who visited us and are already looking forward to the next event, where we will welcome you again at our stand!

Exclusive: Doll's Affair in Düsseldorf

L'IMAGE CATAPULTED TOP HAIR BACK TO THE 90s

Neusäß, April 4, 2024 - Ghetto blaster, girl group and grunge - the three most important Gs from an era 30 years ago: The 90s are back and with concentrated nostalgia

The industry's most important weekend was coming up again in Düsseldorf: TOP HAIR brought together 27,000 visitors from the hairdressing trade. On March 23 and 24, 2024, L'IMAGE also presented itself and this time in retro style, because the 90s are back! "What did mom say? Everything comes back at some point," jokes L'IMAGE CEO Adina Alt. "Extravagant, crazy and with lots of girl factor: the 90s hairstyles had a lot to offer. Now the trend is coming back and really shaking up our styling world."

Because the 90s were certainly not a decade of understatement. It was playful and creative on the heads of hip 90s kids. So it's no wonder that the new collection from L'IMAGE is celebrating a comeback of eye-catching looks under the motto "Doll's Affair". The decade was undoubtedly a golden era for girl groups. These musical phenomena shaped pop culture and provided the soundtrack for an entire generation. They were loud, self-confident, successful, sexy and colorful. Even today, #girlpower is an essential part of the young generation. They were loud, self-confident, successful, sexy and colorful. Even today, #girlpower is an essential part of the young generation. Just as the Spice Girls were given nicknames with their personalities back then, L'IMAGE has also given each of its dolls a pseudonym that fans can identify with. Chris Vegas' Electric Doll (Wild Beauty), for example, was given spacy Bantu Knots. The many small buns shine with an extra portion of glitter and matching festival make-up. Marco Arena went a little darker: Because a 90s comeback can't be complete without grunge! The REDKEN artist created a ponytail with sophisticated braids on Louisa's head. The result is the Rough Doll, which lives up to its name. Janina Ehrenberg (Wella) created a glamorous high half-up ponytail on the champion head Denise. The glam doll exudes a touch of girlish charm, which is underlined by the champagne and mauve block strands. The Vivid Doll is more colorful: The 90s were characterized by bright colors and unusual hairstyles. So it's no coincidence that Yvonne Schmidt (frontlook Friseure) gave Tabea's head a retro texture trend. With creped hair and brightly colored highlights, it's clearly back to the roots! The hints of space buns make the look definitely party-ready. And this hairstyle is also an integral part of the 90s: the "Rachel" cut from the cult series "Friends". Now the haircut is back in a modern version. The so-called "Sachel" cut is a combination of Jennifer Aniston's iconic look with a shag cut. Horst Schmidt (also frontlook Friseure) created a multi-layered cut for Malin's practice head, giving the edgy doll a generous volume. Each head of the "Doll's Affair" girl group thus has its very own look and carries the hairy heritage in different ways.

L'IMAGE TURNED BACK THE CLOCK

The "Doll's Affair" were not only on display at the stand in their original form, they also looked down on visitors from the back wall in larger-than-life size. And in a very special way: On a Bravo cover! And this colorful statement had a real long-distance effect! The popular photo spot was also represented again on the large exhibition stand. This year's motto was "Mini playback show". Visitors were able to pose at the oversized head for a selfie with matching 90s accessories.

L'IMAGE's focus is not only to offer its loyal customers high-quality products, but also to inspire them with small gifts. On this occasion, the trade fair giveaway was a PEZ dispenser with the heads of L'IMAGE. These popular sweets were an absolute hit in the 90s. Packaged in a shiny Doll's Affair goodie bag, visitors were so enthusiastic that they literally snatched them out of the team's hands.

MCB by Beauté Sélection 2023

GLITZ AND GLAMOUR AT THE MCB BY BEAUTÉ SÉLECTION IN PARIS: A JOUNREY TROUGH THE WORLD OF BEAUTY

Neusäß, September 21, 2023 - L'IMAGE IN THE CITY OF LOVE AND STYLE

Paris is known worldwide for its elegance and sense of beauty. Every year, thousands of people from all over the world flock to the French capital to take part in the prestigious beauty fair. This glamorous event is a true paradise for beauty enthusiasts and a celebration of creativity, innovation and luxury in the world of beauty.

The venue, the stunning Porte de Versailles exhibition center, will be transformed into a magical beauty paradise. Lights twinkle everywhere, and booths are artfully designed to showcase the latest products and technologies in the beauty industry. From glittery nail polishes and powders to high-tech hair care products, there's everything your heart desires here.

So this year we finally had the opportunity to be part of this imposing big picture, and to introduce our products to the French audience. Especially our Gigi was very popular with them, because it was the bestseller during the three days of the event.

THE OMC WORLD CUP: THE HIGHLIGHTS OF THE ART OF BEAUTY

A special highlight of the beauty fair in Paris is undoubtedly the holding of the OMC World Championships. This prestigious event attracts the best hairdressers, makeup artists and nail designers from around the world to demonstrate their skills and creativity. The competitions are a breathtaking spectacle where participants demonstrate their craft in various categories, ranging from avant-garde hairstyles to elaborate nail art creations.

The World Cup is not only a competition, but also an inspiring platform where the beauty industry presents its skills at the highest level. It is an experience that pushes the boundaries of creativity and craftsmanship in the world of beauty.

AN UNFORGETTABLE EXPERIENCE

MCB by Beauté Sélection is more than just a trade show: it is an experience that inspires the senses and ignites a passion for beauty. If you ever have the opportunity to attend this event, don't miss it. Paris, the city of love and style, is waiting to take you to its fascinating world of beauty and beauty art. And we are waiting to welcome you next time at our booth.

Top Hair 2023

INTERNATIONAL GUESTS AND FURTHER HIGHLIGHTS

NEUSÄSS, APRIL 18, 2023 - THE TOP HAIR FAIR 2023 WITH L'IMAGE IS OVER AND WE LOOK BACK ON EXCITING DAYS FULL OF GREAT EXPERIENCES AND MEETING

Attending or even participating in Top Hair is an exciting event for anyone in the industry. But for two colleagues in our team it was even a bit more exciting - for them it was the first time they had the opportunity to talk face-to-face with customers and learn about their needs and wishes. This allows us to continuously develop and improve our products.

INSPIRATION FOR BRIDES-TO-BE

Olivia Mitrenga styled five extraordinary updos in advance for the big day, which looked down on visitors oversized on the back wall of the stand. In keeping with the theme "L'IMAGE SAYS YES", we dressed as wedding guests as a team: True to CI, in matcha latte green pantsuits. A special attraction at our booth was our Big Head, an imposing training head dressed as a bride. In combination with a photo station and funny gadgets, like glasses, sayings or similar, our customers could take funny and unique photos that reminded of a wedding celebration.

We attach great importance not only to offering our customers high-quality products, but also to surprising them with small attentions. The giveaway this time was a sleeping mask with the eyes of the training head Gigi printed on it. A nice reminder of Top Hair 2023.

In addition to old and appreciated bestsellers, we also had new heads in our luggage, which could convince with their hair quality on site.

INTERNATIONAL MEETINGS

At the Top Hair fair, we had the pleasure of welcoming the talented stylist Olivia Mitrenga to our booth. Olivia shared valuable tips and tricks for beautiful and elegant updos. The coaching was a real magnet for visitors. So big, in fact, that the police were watching the gathering of interested people.

And another highlight: the famous hairdresser and stylist Patrick Cameron visited our booth! Patrick Cameron is known worldwide for his creative and stunning hair stylings and has won numerous awards. He titled the TOP HAIR fair "one of the best fairs in the world".

With this in mind, we will also exhibit at Top Hair in March 2024. Because as a company, we feel responsibly for the hairdressing industry. We want to actively participate in the development of the industry and work for a better future, thus advancing the industry.

Bundeskongress der Lehrer im Berufsfeld Körperpflege e.V.

"TOGETHER, FOR EACH OTHER, TOGETHER MAKE A DIFFERENCE".

Neusäß, June 21, 2022 - END OF MAY IT'S AGAIN "MOVE TOGETHER, FOR EACH OTHER, TOGETHER." EVA BEECKER, FEDERAL EXECUTIVE COMMITTEE OF THE LIBK, INVITED TO ELBSTADT THIS YEAR FOR AN INFORMATIVE WEEKEND

This year's Federal Congress turned a quarter of a century old! And of course this had to be celebrated: From 26 to 28 May 2022, around 60 teachers and personalities from industry and commerce met at the Hotel Kapellenberg in Eibelstadt, near Würzburg, for the 25th time. L'IMAGE Managing Directors Adina Alt and Gabriele Bürger were also on hand.

FRIENDSHIP BETWEEN L'IMAGE AND THE TRAINERS

"The Federal Congress was, as always, a great weekend with old friends". With the Federal Board as well as the teachers, our CEOs maintain a friendly relationship. Through the close ties and direct line to the academies and hairdressing schools, L'IMAGE has already developed some revolutionary products. Also this year, Adina Alt and Gabriele Bürger spent the weekend with intensive discussions and interesting workshops.

L'IMAGE PRESENTATION ON TRAINING HEADS

But the two did not only participate, they gave a one-hour presentation themselves with the topic "Fascination Training Head - How is the training medium created?". The speakers thrilled the very well attended hall with many interested teachers on Friday noon. In their presentation they informed about the company L'IMAGE, especially about the team behind it, from the daily office routine and an exclusive outlook on the future of L'IMAGE. Furthermore, the CEOs spoke about the origin of hair, the creation and production of a training head and the care of just such a head. The information could be consolidated directly on the training media brought along and with interactive collaboration in the form of a memory. "A successful weekend!", Gabriele Bürger sums up. "The next congress will take place in Osnabrück in two years, and we will be happy to attend again."