TRADE FAIR Highlights

TRADE FAIRS, TRADE EVENTS, CONGRESSES


Every year, we attend the most important convention in the hairdressing industry, Top Hair. With a new collection, VIP guests, and great goody bags, we always inspire our visitors anew. But we also attend other events and garner new fans with our products and expertise.

MCB by Beauté Sélection 2023

GLITZ AND GLAMOUR AT THE MCB BY BEAUTÉ SÉLECTION IN PARIS: A JOUNREY TROUGH THE WORLD OF BEAUTY

Neusäß, September 21, 2023 - L'IMAGE IN THE CITY OF LOVE AND STYLE

Paris is known worldwide for its elegance and sense of beauty. Every year, thousands of people from all over the world flock to the French capital to take part in the prestigious beauty fair. This glamorous event is a true paradise for beauty enthusiasts and a celebration of creativity, innovation and luxury in the world of beauty.

The venue, the stunning Porte de Versailles exhibition center, will be transformed into a magical beauty paradise. Lights twinkle everywhere, and booths are artfully designed to showcase the latest products and technologies in the beauty industry. From glittery nail polishes and powders to high-tech hair care products, there's everything your heart desires here. 

So this year we finally had the opportunity to be part of this imposing big picture, and to introduce our products to the French audience. Especially our Gigi was very popular with them, because it was the bestseller during the three days of the event.

THE OMC WORLD CUP: THE HIGHLIGHTS OF THE ART OF BEAUTY

A special highlight of the beauty fair in Paris is undoubtedly the holding of the OMC World Championships. This prestigious event attracts the best hairdressers, makeup artists and nail designers from around the world to demonstrate their skills and creativity. The competitions are a breathtaking spectacle where participants demonstrate their craft in various categories, ranging from avant-garde hairstyles to elaborate nail art creations.

The World Cup is not only a competition, but also an inspiring platform where the beauty industry presents its skills at the highest level. It is an experience that pushes the boundaries of creativity and craftsmanship in the world of beauty.

AN UNFORGETTABLE EXPERIENCE

MCB by Beauté Sélection is more than just a trade show: it is an experience that inspires the senses and ignites a passion for beauty. If you ever have the opportunity to attend this event, don't miss it. Paris, the city of love and style, is waiting to take you to its fascinating world of beauty and beauty art. And we are waiting to welcome you next time at our booth.

Top Hair 2023

INTERNATIONAL GUESTS AND FURTHER HIGHLIGHTS 

NEUSÄSS, APRIL 18, 2023 - THE TOP HAIR FAIR 2023 WITH L'IMAGE IS OVER AND WE LOOK BACK ON EXCITING DAYS FULL OF GREAT EXPERIENCES AND MEETING

Attending or even participating in Top Hair is an exciting event for anyone in the industry. But for two colleagues in our team it was even a bit more exciting - for them it was the first time they had the opportunity to talk face-to-face with customers and learn about their needs and wishes. This allows us to continuously develop and improve our products.

INSPIRATION FOR BRIDES-TO-BE 

Olivia Mitrenga styled five extraordinary updos in advance for the big day, which looked down on visitors oversized on the back wall of the stand. In keeping with the theme "L'IMAGE SAYS YES", we dressed as wedding guests as a team: True to CI, in matcha latte green pantsuits. A special attraction at our booth was our Big Head, an imposing training head dressed as a bride. In combination with a photo station and funny gadgets, like glasses, sayings or similar, our customers could take funny and unique photos that reminded of a wedding celebration.

We attach great importance not only to offering our customers high-quality products, but also to surprising them with small attentions. The giveaway this time was a sleeping mask with the eyes of the training head Gigi printed on it. A nice reminder of Top Hair 2023.

In addition to old and appreciated bestsellers, we also had new heads in our luggage, which could convince with their hair quality on site.

INTERNATIONAL MEETINGS

At the Top Hair fair, we had the pleasure of welcoming the talented stylist Olivia Mitrenga to our booth. Olivia shared valuable tips and tricks for beautiful and elegant updos. The coaching was a real magnet for visitors. So big, in fact, that the police were watching the gathering of interested people.

And another highlight: the famous hairdresser and stylist Patrick Cameron visited our booth! Patrick Cameron is known worldwide for his creative and stunning hair stylings and has won numerous awards. He titled the TOP HAIR fair "one of the best fairs in the world".

With this in mind, we will also exhibit at Top Hair in March 2024. Because as a company, we feel responsibly for the hairdressing industry. We want to actively participate in the development of the industry and work for a better future, thus advancing the industry.

Bundeskongress der Lehrer im Berufsfeld Körperpflege e.V.

"TOGETHER, FOR EACH OTHER, TOGETHER MAKE A DIFFERENCE".

Neusäß, June 21, 2022 - END OF MAY IT'S AGAIN "MOVE TOGETHER, FOR EACH OTHER, TOGETHER." EVA BEECKER, FEDERAL EXECUTIVE COMMITTEE OF THE LIBK, INVITED TO ELBSTADT THIS YEAR FOR AN INFORMATIVE WEEKEND

This year's Federal Congress turned a quarter of a century old! And of course this had to be celebrated: From 26 to 28 May 2022, around 60 teachers and personalities from industry and commerce met at the Hotel Kapellenberg in Eibelstadt, near Würzburg, for the 25th time. L'IMAGE Managing Directors Adina Alt and Gabriele Bürger were also on hand.

FRIENDSHIP BETWEEN L'IMAGE AND THE TRAINERS

 "The Federal Congress was, as always, a great weekend with old friends". With the Federal Board as well as the teachers, our CEOs maintain a friendly relationship. Through the close ties and direct line to the academies and hairdressing schools, L'IMAGE has already developed some revolutionary products. Also this year, Adina Alt and Gabriele Bürger spent the weekend with intensive discussions and interesting workshops.

L'IMAGE PRESENTATION ON TRAINING HEADS

But the two did not only participate, they gave a one-hour presentation themselves with the topic "Fascination Training Head - How is the training medium created?". The speakers thrilled the very well attended hall with many interested teachers on Friday noon. In their presentation they informed about the company L'IMAGE, especially about the team behind it, from the daily office routine and an exclusive outlook on the future of L'IMAGE. Furthermore, the CEOs spoke about the origin of hair, the creation and production of a training head and the care of just such a head. The information could be consolidated directly on the training media brought along and with interactive collaboration in the form of a memory. "A successful weekend!", Gabriele Bürger sums up. "The next congress will take place in Osnabrück in two years, and we will be happy to attend again."

Top Hair 2022

A LOOK BACK A THE TRADE SHOW FOR A LONG TIME

Neusäß, June 9, 2022 - The joy of seeing old acquaintances again outweighed the manageable number of visitors and exhibitors at this year's TOP HAIR. L'IMAGE impressed with the promised specials, such as the new booth, the Big Head and the live show with actress Olivia Mitrenga. 

At the latest since we were flooded on Instagram with photos from the Coachella festival, our anticipation for the festival season increased immeasurably. Music, friends, travel, summer, big feelings: we associate festivals with all the things we love and memories that last for the rest of our lives. So it's no wonder that L'IMAGE chose the theme "Festival" this year. The motto was reflected, for example, in colorful outfits and the gaudy key visuals.

L'IMAGE had promised some surprises. The promises were not only kept, but exceeded! Our new booth concept with a huge illuminated back wall and rotating heads convinced the visitors. The new booth stood out at the show and impressed with its high-quality design. A special highlight was our Big Head: The oversized Louisa became - as predicted - a popular photo spot. In addition to a cool selfie, TOP HAIR visitors also took home a coveted giveaway. In keeping with the L'IMAGE GOES FESTIVAL theme, we gifted our customers with cool fanny packs in a trendy transparent look or holographic style, packed with a catalog, care instructions and samples of our care series.


A huge thank you goes to our live act Olivia Mitrenga. Together with her assistant Tina Knoblauch, she conjured up beautiful festival looks live on L'IMAGE heads on both days of the show. Olivia's show inspired the hairdressers and delighted the spectators, who were also able to ask questions and find out about the products.


Many of our girls from the L'IMAGE team were at TOP HAIR in Düsseldorf for the first time and were thus able to experience this event up close for the first time. "It was especially nice to meet the customers in person for once and exchange ideas. Now you also finally have a face to the voice on the phone." For others, the joy of the long-awaited reunion with customers was all the greater, as they had not seen each other for years now. The L'IMAGE team maintains a friendly relationship with many customers. Due to the general uncertainty regarding the Corona pandemic, there were fewer visitors to the fair than in previous years. But the not so high number of visitors allowed more intensive conversations and time to offer more detailed consultations. But this circumstance did not diminish the mood at all: "On the contrary! The atmosphere was exuberant and everyone was happy to smile at each other without a disturbing mask."