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LO MÁS DESTACADO DE LAS FERIAS

FERIAS, EVENTOS COMERCIALES, CONGRESOS

Cada año, participamos en el punto de encuentro más importante de la industria de la peluquería: la feria Top Hair. Cargados con una nueva colección, invitados VIP y estupendas bolsas de regalos, conquistamos a nuestros visitantes año tras año. Pero también estamos presentes en otros eventos, donde destacamos con nuestros productos y nuestra experiencia.

IT WAS A CELEBRATION!

Neusäß, 03/31/2026 - From March 26 to 29, we were at Cosmoprof in Bologna – bringing authentic Oktoberfest vibes to Italy.

The focus was on our Bavarian-inspired looks: intricate braids met modern, glamorous interpretations of classic Wiesn hairstyles. Visitors had the chance to see our training heads in action and experience firsthand how versatile they are for both training sessions and everyday salon work, drawing inspiration from creative techniques and detailed styling.

 A highlight was the presentation of our new products, including the Smart Line, as well as live demonstrations with Marco Arena Tools and Curve-O directly at the stand. Marco Arena personally styled his signature looks on the L'IMAGE training heads, captivating the audience with his creativity.

The trade fair was highly international, dynamic, and successful – thanks in no small part to the excellent collaboration at our stand. Many personal conversations and exchanges about training methods, applications, and techniques gave us valuable insights for the future. The fully stocked goodie bags also delighted our visitors and rounded off the experience.

A heartfelt thank you to everyone who visited us at Cosmoprof Bologna – for your interest, your time, and the inspiring conversations.

We are already looking forward to the next events and to continuing to share creativity, training, and style with the international hairdressing community.

O’ZAPFT IS!

Neusäß, 03/31/2026 - The TOP HAIR trade fair 2026 in Düsseldorf was once again a great success for L'IMAGE this year – with strong Bavarian vibes!

As announced, we brought a piece of Bavaria into the exhibition hall and transformed our stand into a unique Oktoberfest world. With our brand-new Oktoberfest collection, our training heads took center stage, showcasing creative styles and techniques inspired by traditional braiding artistry and modern Oktoberfest glamour. Visitors had the opportunity to get inspired directly on the training heads, discover new techniques, and take away plenty of practical ideas for everyday salon work.

The lovingly designed setting with beer tables, chilled beer, and a welcoming Oktoberfest atmosphere created the perfect environment for lively exchange. Our stand became a true meeting point – not only for conversations about creative styles and trend looks, but also for shared laughter and celebration, fully in line with our motto.

We were especially pleased by the strong interest in our new products, such as the Smart Line and the creative trend looks presented directly on the training heads. The many personal conversations and the intensive exchange with our customers and partners once again showed us how valuable these direct interactions are, and we were able to take away many important impulses for the future.

A big thank you to everyone who visited us at TOP HAIR 2026 – for your interest, your time, and the inspiring conversations. It was a fantastic experience, and we are already looking forward to seeing you again next year!

Thank you, Düsseldorf!

We are excited about what lies ahead and will continue to ensure, with passion and dedication, that L'IMAGE remains an integral part of the hairdressing world.

See you next year!

A HEARTFELT REUNION FULL OF INNOVATION

Neusäß, 04/14/2025 - The TopHair Trade Fair 2025 in Düsseldorf was once again a true highlight on our calendar!

We’ve been proudly attending this professional trade fair for many years, and every time it’s a special experience. The direct exchange with our customers, seeing familiar faces again, and making new contacts make this event a fixed and cherished part of our year.

NEW PRODUCTS AND HIGHLIGHTS AT OUR BOOTH   
This year, we were proud to present our latest collection themed “Elements” – a creative concept revolving around the four elements and electricity. Each year, we unveil a new collection, and in 2025 the focus was on these powerful forces of nature. 
The execution was more imaginative and unique than ever – each hairstyle a work of art, full of creativity and expression! Responsible for the impressive stylings were: 
- Water and Air by Vicki Lord 
- Fire by Amina Koso
- Earth by Nadin Schneidereit 
- Electricity by Marina Mader 

These artistic looks were not only presented live but also showcased as a larger-than-life display on the back wall of our booth – a real visual magnet that amazed many visitors. 
A special highlight: Marina Mader was present in person and demonstrated live how her creative updos are created, much to the delight of our curious visitors. 
We also proudly introduced three brand-new models: 
- Coco delights with curly hair and brings real styling joy to everyone who works with volume and structure
- Selena impresses with wavy hair, providing the perfect foundation for anyone wanting to practice working with various hair textures
- Rebecca, our new sustainable model, is part of our innovative Eco-Line System. It consists of two parts: a long-lasting base and a replaceable top. If the hair gets cut or worn, there's no need to replace the entire training head – just swap the top. This saves resources and makes the application even more sustainable.

THANK YOU, DÜSSELDORF!
A heartfelt thank you to everyone who visited us at TopHair 2025 in Düsseldorf. We’re already looking forward to seeing you again next year!

CREATIVE, INSPIRING AND UNFORGETTABLE

Neusäß, 04/14/2025 - Our debut in Bologna 

From March 20 to 23, 2025, we participated for the first time as an exhibitor at Cosmoprof Worldwide Bologna – one of the most important international trade fairs in the beauty industry. Our presence in Hall 37 was a complete success and marked the beginning of many new encounters, ideas, and inspirations.   

OUR TRAINING HEADS TO TOUCH AND TRY  
Whether professional hairstylist, trainee, or beauty enthusiast – visitors at our booth had the chance to experience our high-quality training heads up close. The opportunity to touch the models and test the hair quality for themselves was enthusiastically received. Our latest models Coco, Selena, and Rebecca attracted particular interest:
- Coco brings volume and structure to training with her natural curls
- Selena impresses with her soft wave texture – ideal for working with different textures
- Rebecca, part of our sustainable Eco-Line System, sets a strong example for resource conservation: thanks to the interchangeable top and durable base, there’s no need to replace the entire head when worn – just the top.

2025 COLLECTION: THE POWER OF THE ELEMENTS 
A special highlight was the presentation of our annual collection under the theme “Elements” – a yearly changing creative concept that we presented in Bologna for the first time in 2025.
Each of the five elements was interpreted into an imaginative hairstyle by a renowned stylist:
- Vicki Lord created the looks for Water and Air
- Amina Koso artistically embodied Fire
- Nadin Schneidereit transformed Earth into a powerful styling
- Marina Mader interpreted Electricity with spectacular updos.
The creations were not only shown live at our booth – they also adorned a larger-than-life backdrop installation that became a true eye-catcher.

FULL OF ENERGY TOWARDS 2026
Our debut in Bologna was a resounding success – the direct exchange with hairstylists, educators, and industry experts provided valuable insights and inspiration for future developments. One thing is certain: we’ll be back in 2026!

FOLLOW-UP REPORT ON THE MCB 2024 IN PARIS

Neusäß, 10/15/2024- MCB by Beauté Sélection has done it again! 

It has secured itself a permanent place in the international beauty industry. This year, the trade fair attracted an international audience over the weekend from the 10/12/2024  to the 10/14/2024, including guests from Spain, Italy, Belgium and the USA. Once again, a number of exhibitors came together to showcase the latest innovations and trends in the beauty industry. We, L'IMAGE, were also able to be there again this year to present our wide range of hairdressing heads and accessories as well as our groundbreaking new product!    

A PULSATING WEEKEND IN PARIS!    
Sunday was particularly busy and the Porte de Versailles exhibition center was bustling with people. Monday was mainly characterized by the many visitors, especially curious hairdressing students. The fair was a great platform for beauty industry professionals, with renowned exhibitors such as L'Oréal, Schwarzkopf and Wella presenting their latest trends and products. 

FIRST EXCLUSIVE PRESENTATION OF OUR NEW FACE & 90S COLLECTION 
For the first time, we had the opportunity to present our new face at a trade fair in the capital of France ! After a long intensive year full of new ideas and their realization, we are proud to present a new face in the L'IMAGE collection! We see the great feedback we received at the fair as a complete success! Our colorful 90's style heads brought back nostalgic memories for our visitors at the booth! 

UP-AND-COMING TALENT IN THE BEAUTY AND HAIRDRESSING INDUSTRY  
The catwalk where the competitions took place was well attended throughout and attracted a large number of interested spectators. There were so many talented participants in the various categories, showing off their skills and wowing the audience with their inventive and modern creations! 

SUCCESSFUL CONTACTS AND A LOOK INTO THE FUTURE  
The trade fair was also a great benefit for our team. Not only were we able to make numerous good contacts, but we also received a lot of positive feedback on our stand and our presentations. Marco Arena Tools also presented its products for the first time in France and showcased the latest trends. The L'IMAGE Education area focused on the topic: “How do I choose the right head? How do I care for it?” was very well received!  

The MCB by Beauté Sélection is not just a trade fair, but an experience that awakens a passion for beauty. We would like to thank everyone who visited us and are already looking forward to the next event, where we will welcome you again at our stand!


L'IMAGE CATAPULTED TOP HAIR BACK TO THE 90s 
Neusäß, April 4, 2024 - Ghetto blaster, girl group and grunge - the three most important Gs from an era 30 years ago: The 90s are back and with concentrated nostalgia  
The industry's most important weekend was coming up again in Düsseldorf: TOP HAIR brought together 27,000 visitors from the hairdressing trade. On March 23 and 24, 2024, L'IMAGE also presented itself and this time in retro style, because the 90s are back! "What did mom say? Everything comes back at some point," jokes L'IMAGE CEO Adina Alt. "Extravagant, crazy and with lots of girl factor: the 90s hairstyles had a lot to offer. Now the trend is coming back and really shaking up our styling world."  
DOLL'S AFFAIR GIRLGROUP
Because the 90s were certainly not a decade of understatement. It was playful and creative on the heads of hip 90s kids. So it's no wonder that the new collection from L'IMAGE is celebrating a comeback of eye-catching looks under the motto "Doll's Affair". The decade was undoubtedly a golden era for girl groups. These musical phenomena shaped pop culture and provided the soundtrack for an entire generation. They were loud, self-confident, successful, sexy and colorful. Even today, #girlpower is an essential part of the young generation. They were loud, self-confident, successful, sexy and colorful. Even today, #girlpower is an essential part of the young generation. Just as the Spice Girls were given nicknames with their personalities back then, L'IMAGE has also given each of its dolls a pseudonym that fans can identify with. Chris Vegas' Electric Doll (Wild Beauty), for example, was given spacy Bantu Knots. The many small buns shine with an extra portion of glitter and matching festival make-up. Marco Arena went a little darker: Because a 90s comeback can't be complete without grunge! The REDKEN artist created a ponytail with sophisticated braids on Louisa's head. The result is the Rough Doll, which lives up to its name. Janina Ehrenberg (Wella) created a glamorous high half-up ponytail on the champion head Denise. The glam doll exudes a touch of girlish charm, which is underlined by the champagne and mauve block strands. The Vivid Doll is more colorful: The 90s were characterized by bright colors and unusual hairstyles. So it's no coincidence that Yvonne Schmidt (frontlook Friseure) gave Tabea's head a retro texture trend. With creped hair and brightly colored highlights, it's clearly back to the roots! The hints of space buns make the look definitely party-ready. And this hairstyle is also an integral part of the 90s: the "Rachel" cut from the cult series "Friends". Now the haircut is back in a modern version. The so-called "Sachel" cut is a combination of Jennifer Aniston's iconic look with a shag cut. Horst Schmidt (also frontlook Friseure) created a multi-layered cut for Malin's practice head, giving the edgy doll a generous volume. Each head of the "Doll's Affair" girl group thus has its very own look and carries the hairy heritage in different ways.  
L'IMAGE TURNED BACK THE CLOCK   
The "Doll's Affair" were not only on display at the stand in their original form, they also looked down on visitors from the back wall in larger-than-life size. And in a very special way: On a Bravo cover! And this colorful statement had a real long-distance effect! The popular photo spot was also represented again on the large exhibition stand. This year's motto was "Mini playback show". Visitors were able to pose at the oversized head for a selfie with matching 90s accessories.  
L'IMAGE's focus is not only to offer its loyal customers high-quality products, but also to inspire them with small gifts. On this occasion, the trade fair giveaway was a PEZ dispenser with the heads of L'IMAGE. These popular sweets were an absolute hit in the 90s. Packaged in a shiny Doll's Affair goodie bag, visitors were so enthusiastic that they literally snatched them out of the team's hands.


GLITZ AND GLAMOUR AT THE MCB BY BEAUTÉ SÉLECTION IN PARIS: A JOUNREY TROUGH THE WORLD OF BEAUTY

Neusäß, September 21, 2023 - L'IMAGE IN THE CITY OF LOVE AND STYLE

Paris is known worldwide for its elegance and sense of beauty. Every year, thousands of people from all over the world flock to the French capital to take part in the prestigious beauty fair. This glamorous event is a true paradise for beauty enthusiasts and a celebration of creativity, innovation and luxury in the world of beauty.

The venue, the stunning Porte de Versailles exhibition center, will be transformed into a magical beauty paradise. Lights twinkle everywhere, and booths are artfully designed to showcase the latest products and technologies in the beauty industry. From glittery nail polishes and powders to high-tech hair care products, there's everything your heart desires here. 

So this year we finally had the opportunity to be part of this imposing big picture, and to introduce our products to the French audience. Especially our Gigi was very popular with them, because it was the bestseller during the three days of the event.

THE OMC WORLD CUP: THE HIGHLIGHTS OF THE ART OF BEAUTY

A special highlight of the beauty fair in Paris is undoubtedly the holding of the OMC World Championships. This prestigious event attracts the best hairdressers, makeup artists and nail designers from around the world to demonstrate their skills and creativity. The competitions are a breathtaking spectacle where participants demonstrate their craft in various categories, ranging from avant-garde hairstyles to elaborate nail art creations.

The World Cup is not only a competition, but also an inspiring platform where the beauty industry presents its skills at the highest level. It is an experience that pushes the boundaries of creativity and craftsmanship in the world of beauty.

AN UNFORGETTABLE EXPERIENCE

MCB by Beauté Sélection is more than just a trade show: it is an experience that inspires the senses and ignites a passion for beauty. If you ever have the opportunity to attend this event, don't miss it. Paris, the city of love and style, is waiting to take you to its fascinating world of beauty and beauty art. And we are waiting to welcome you next time at our booth.

INTERNATIONAL GUESTS AND FURTHER HIGHLIGHTS


NEUSÄSS, APRIL 18, 2023 - THE TOP HAIR FAIR 2023 WITH L'IMAGE IS OVER AND WE LOOK BACK ON EXCITING DAYS FULL OF GREAT EXPERIENCES AND MEETING


Attending or even participating in Top Hair is an exciting event for anyone in the industry. But for two colleagues in our team it was even a bit more exciting - for them it was the first time they had the opportunity to talk face-to-face with customers and learn about their needs and wishes. This allows us to continuously develop and improve our products.


INSPIRATION FOR BRIDES-TO-BE


Olivia Mitrenga styled five extraordinary updos in advance for the big day, which looked down on visitors oversized on the back wall of the stand. In keeping with the theme "L'IMAGE SAYS YES", we dressed as wedding guests as a team: True to CI, in matcha latte green pantsuits. A special attraction at our booth was our Big Head, an imposing training head dressed as a bride. In combination with a photo station and funny gadgets, like glasses, sayings or similar, our customers could take funny and unique photos that reminded of a wedding celebration.


We attach great importance not only to offering our customers high-quality products, but also to surprising them with small attentions. The giveaway this time was a sleeping mask with the eyes of the training head Gigi printed on it. A nice reminder of Top Hair 2023.


In addition to old and appreciated bestsellers, we also had new heads in our luggage, which could convince with their hair quality on site.


INTERNATIONAL MEETINGS


At the Top Hair fair, we had the pleasure of welcoming the talented stylist Olivia Mitrenga to our booth. Olivia shared valuable tips and tricks for beautiful and elegant updos. The coaching was a real magnet for visitors. So big, in fact, that the police were watching the gathering of interested people.


And another highlight: the famous hairdresser and stylist Patrick Cameron visited our booth! Patrick Cameron is known worldwide for his creative and stunning hair stylings and has won numerous awards. He titled the TOP HAIR fair "one of the best fairs in the world".


With this in mind, we will also exhibit at Top Hair in March 2024. Because as a company, we feel responsibly for the hairdressing industry. We want to actively participate in the development of the industry and work for a better future, thus advancing the industry.

"TOGETHER, FOR EACH OTHER, TOGETHER MAKE A DIFFERENCE".

Neusäß, June 21, 2022 - END OF MAY IT'S AGAIN "MOVE TOGETHER, FOR EACH OTHER, TOGETHER." EVA BEECKER, FEDERAL EXECUTIVE COMMITTEE OF THE LIBK, INVITED TO ELBSTADT THIS YEAR FOR AN INFORMATIVE WEEKEND

This year's Federal Congress turned a quarter of a century old! And of course this had to be celebrated: From 26 to 28 May 2022, around 60 teachers and personalities from industry and commerce met at the Hotel Kapellenberg in Eibelstadt, near Würzburg, for the 25th time. L'IMAGE Managing Directors Adina Alt and Gabriele Bürger were also on hand.

FRIENDSHIP BETWEEN L'IMAGE AND THE TRAINERS

"The Federal Congress was, as always, a great weekend with old friends". With the Federal Board as well as the teachers, our CEOs maintain a friendly relationship. Through the close ties and direct line to the academies and hairdressing schools, L'IMAGE has already developed some revolutionary products. Also this year, Adina Alt and Gabriele Bürger spent the weekend with intensive discussions and interesting workshops.

L'IMAGE PRESENTATION ON TRAINING HEADS

But the two did not only participate, they gave a one-hour presentation themselves with the topic "Fascination Training Head - How is the training medium created?". The speakers thrilled the very well attended hall with many interested teachers on Friday noon. In their presentation they informed about the company L'IMAGE, especially about the team behind it, from the daily office routine and an exclusive outlook on the future of L'IMAGE. Furthermore, the CEOs spoke about the origin of hair, the creation and production of a training head and the care of just such a head. The information could be consolidated directly on the training media brought along and with interactive collaboration in the form of a memory. "A successful weekend!", Gabriele Bürger sums up. "The next congress will take place in Osnabrück in two years, and we will be happy to attend again."